Video interview provides new insight into Mobile Tornado

This video interview is well worth ten minutes of your time. Grab a coffee and take 10 minutes to watch this insightful video interview, filmed at our 2024 PMRExpo booth in Cologne. PMRExpo is one of Europe’s leading trade fairs for secure, mission-critical communication, bringing together users, providers and procurers from across the industry.

Topics discussed include:

  • the increased demand in the marketplace for PTT (also known as PTX and PoC)
  • how our application works and its features
  • why our solution is world-leading

Table of Contents

What the interview covers

Luke Wilkinson, Mobile Tornado’s managing director, discusses the huge growth we have seen over the last 12 months and shines the light on our long-standing and loyal reseller partners. He also talks about the personal touch Mobile Tornado provides to partners, from on-boarding and training to marketing support.

Businesses across logistics, retail, security, healthcare and public safety are among those making the switch. This growth reflects a wider shift in the market, as more organisations move away from traditional two-way radios towards push-to-talk over cellular (PoC) technology that works over existing mobile and Wi-Fi networks rather than dedicated radio infrastructure. As Luke explains in the video interview, that shift is being driven by organisations that want the flexibility of smart devices without compromising on reliability.

How our PTX solution compares

We consider the differences between Mobile Tornado’s PTX solution and other similar solutions on the market, including:

  • low latency, with voice transmission setup in under 0.5 seconds
  • low data usage, keeping running costs down for customers
  • seamless switching between mobile and broadband, and between 2G, 3G, 4G LTE and 5G mobile networks
  • exceptional customer service, from first contact through to ongoing support

Traditional two-way radio systems require dedicated infrastructure such as repeaters and base stations, which can be costly to install and maintain, and often struggle with coverage in remote or indoor locations. PTX technology removes these constraints by using existing cellular and Wi-Fi networks instead, meaning organisations can scale their communication solution up or down without investing in new hardware.

Mobile Tornado’s platform delivers carrier-grade system availability of 99.999%, supporting more than 150,000 users across 30+ countries – proof that our PTX technology performs reliably at scale, wherever our partners deploy it.

Supporting our reseller partners

The interview also covers the personal touch Mobile Tornado provides to reseller partners, from on-boarding and training to marketing support. Our reseller partners, including Stolz Telecom, TeamVOX and Leeds Bradford Airport, have praised the level of technical, sales and marketing support we provide.

As Ragnar Trillo, Chief Technical Officer at TeamVOX, put it: “Mobile Tornado’s after-sales service is superb. From technical support and product training to support with sales and marketing, the team are always available.” Feedback like this is exactly why we wanted to record this video interview – to let partners hear directly what it is like to work with us, rather than just reading about it. Similar comments have come from other long-standing partners, including Robert Stolz of Stolz Telecom and Damian Ives at Leeds Bradford Airport.

Watch the full interview

Watch the video interview in full below to hear directly from Luke Wilkinson about why Mobile Tornado’s PTX platform, and our approach to partnership, continues to set us apart. It is a short but valuable watch for anyone considering PTX, PoC or PTT technology for their own organisation, or exploring becoming a Mobile Tornado reseller partner. If you were unable to catch us at PMRExpo in person, this video interview is the next best thing to hearing the story straight from our managing director.