GL events South Africa is the country’s leading events and exhibitions infrastructure supplier, delivering world-class services across exhibitions, trade shows, corporate events, conferences, retail environments, and large-scale national projects.
With more than 40 years industry experience, the company brings unparalleled expertise in technical, commercial, design and project management. From international sports and political events to smaller gatherings and national retail renovation, GL events has a reputation for exceptional creativity, execution, and customer service.
The company’s skilful and experienced team allows GL events to make every event memorable and impactful.
Challenge
Operating in the events industry presents unique challenges. The sector is highly labour-intensive and requires the coordination of diverse teams with different roles, responsibilities, and locations.
As a global player, efficient communication and the ability to keep track of employees were critical needs for GL events.
Their existing manual communication and workforce management solutions were proving time consuming and at times unreliable. Delays in reaching employees led to slower decision-making and impacted productivity, and there were often gaps in reporting and tracking as well as difficulty in managing shift times and staff allocation.
GL events recognised that ensuring workforce safety and maintaining operational efficiency required a modern, customised solution that could handle the demands of a large, diverse and mobile team.
Solution
Recognising the need for transformation, GL events partnered with Instacom, a South African reseller of push-to-talk over cellular (PoC) technologies developed by Mobile Tornado in the UK.
Instacom implemented a solution that combined reliable communication with advanced location tracking features. The solution provided instant communication across teams, regardless of their location and provided real-time visibility of staff locations to help keep them safer and manage resource more efficiently.
Unlike GL events’ traditional radio system, Instacom’s PoC solution uses cellular networks, ensuring seamless communication even in remote areas—a critical factor for event operations spread across multiple and sometimes challenging environments.
Results
The introduction of Instacom’s PoC solution delivered measurable improvements across GL events’ operations. Being able to instantly reach staff has improved responsiveness and led to faster decision making. Real-time visibility of staff has improved efficiency in resource allocation and shift management, as well as improving the safety of the workforce.
Overall, the introduction of Instacom’s PoC technology has transformed communications and increased productivity and efficiency across the company.
“The introduction of Instacom’s PoC technology has been a game changer. It has eliminated all the inefficiencies of back-and-forth communication and transformed the way we operate. Working with Instacom has been superb – they took the time to understood our needs at every stage and their confidence in their PoC platform is clear. Thanks to Instacom, we now have a reliable solution that we can trust to support critical decision making”.
Leshem Naidoo, Operations Director – GL Events
